Launching a New Brand with Video
Introduction to Brand Launch A brand launch marks a defining moment in your company’s journey – a chance to introduce your new brand or product
NEWS
We'll do whatever it takes. Go wherever it takes us. Dream beyond imagination. Stay still for hours, run faster than a jack rabbit, climb a tree, ride a subway (outside)... no matter what it takes.
To get the perfect shot.
How Local Brands Use Story-Driven Video to Stand Out
Why Story Matters More Than Ever In a crowded digital environment like the Boston market, features and price points aren’t enough to differentiate your brand.
Marketing Effectiveness with Video Elements
Campaigns using video consistently outperform text-only and image-only campaigns across every major channel—email, social, web, OTT, and CTV. In 2025, this isn’t speculation. It’s documented
The 7 Most Common Mistakes Businesses Make on Their First Commercial Shoot
Avoidable Pitfalls for First-Time Advertisers Producing a commercial for TV, CTV, or digital is a major step for many businesses. It’s exciting, but it can
Post Production and the Power of AI for Video
In 2025, video production doesn’t end when the cameras stop rolling. The truth is, post production is where campaigns, TV spots, testimonial videos, and social
Video Production: The Complete Guide for B2B Brands in 2026
Producing content that stands out requires more than pointing a camera and pressing record. For mid-sized and large brands across Greater Boston and Southern New
Short-Form vs. Long-Form Video in 2026: Where Each Format Wins
Two Formats, One Strategy In 2026, marketers are producing more video than ever. But a crucial strategic question remains: should you focus more on short-form
The True ROI of Professional Video Production: What New England Marketers Need to Know
Video as a Strategic Investment, Not a One-Off Expense Marketing leaders in Boston and across New England are under pressure to justify every dollar spent.
Why 2026 Is the Year Brands Shift Budget to CTV + OTT — And How Local Brands Can Win
The Tipping Point in 2026 The evolution of TV viewership has been building for years, but 2026 marks a true tipping point. Streaming is no
CTV, OTT, and Streaming are Prime Video Advertising Channels
OTT and CTV are prime video advertising channels. The way audiences watch video is shifting faster than ever, and the latest industry data makes one
Using Video as Part of a Corporate Holiday Gift
Discover how a holiday murder mystery video turned seasonal greetings into an interactive, shareable experience that boosted engagement and fun.
From TV Commercials to TikTok: How to Repurpose Footage for Maximum Reach
Why Repurposing Is Essential in 2026 Marketers are under increasing pressure to produce more content without dramatically increasing budgets. However, the answer isn’t to cut