The True ROI of Professional Video Production: What New England Marketers Need to Know
Video as a Strategic Investment, Not a One-Off Expense Marketing leaders in Boston and across New England are under pressure to justify every dollar spent.
Video Marketing
Why 2026 Is the Year Brands Shift Budget to CTV + OTT — And How Local Brands Can Win
The Tipping Point in 2026 The evolution of TV viewership has been building for years, but 2026 marks a true tipping point. Streaming is no
CTV, OTT, and Streaming are Prime Video Advertising Channels
OTT and CTV are prime video advertising channels. The way audiences watch video is shifting faster than ever, and the latest industry data makes one
Using Video as Part of a Corporate Holiday Gift
Discover how a holiday murder mystery video turned seasonal greetings into an interactive, shareable experience that boosted engagement and fun.
Harnessing Humor in Videos for Holiday Advertising
Tongue-in-cheek performances in video advertising can be a powerful tool when used strategically. When the New Hampshire Liquor Commission partnered with us for their 2024
Unleashing the Power of Video Marketing for Spirits Brands
In today’s digital landscape, video has become a critical tool for spirits brands to connect with consumers.Here’s why video marketing is essential for your spirits
Beyond Green Screens: How Virtual Walls are Redefining Video Production
Virtual walls are transforming the landscape of video production, ushering in a new era where LED screens create immersive environments. Say good-bye to the green
Capturing the Magic: Embrace the Seasons
Why Fall is the Perfect Time for Your Next Video Project in New England As the vibrant hues of New England’s fall foliage begin to
Crafting Emotion Through the Lens: How Shot Choice and Composition Shape Viewer Experience
In the world of cinematic video production, every frame is an opportunity to evoke emotion and convey meaning. The choices filmmakers make regarding shot composition
Concept to Screen: Creating a Video Commercial
In today’s digital age, tv commercials remain one of the most powerful ways to reach and engage audiences, whether on traditional TV or streaming platforms.
Lighting: The Silent Storyteller in Brand-Centric Video Production
In the world of cinematic video production, lighting is more than just illumination—it’s a powerful tool that shapes narratives, evokes emotions, and reinforces brand identity.
Video Editing 101: A Beginner’s Guide
Video editing is a powerful skill that can transform raw footage into compelling content. Whether you’re creating videos for social media, YouTube, or personal projects,