Two Formats, One Strategy
In 2026, marketers are producing more video than ever. But a crucial strategic question remains: should you focus more on short-form vs. long-form video? The reality is that both formats play important, complementary roles in your marketing ecosystem.
“Short-form is your handshake. Long-form is your conversation.” — Liam Roberge, Agency Growth, wedu
Where Short-Form Shines
Short-form video — typically under 30 seconds — dominates TikTok, Instagram Reels, YouTube Shorts, and paid social placements. It’s ideal for:
- Capturing attention quickly.
- Driving discovery among new audiences.
- Keeping your brand visible and top-of-mind.
- Highlighting quick product benefits or moments.
In fast-moving sectors like consumer brands, hospitality, events, and certain home services, short-form often delivers exceptional performance.
Where Long-Form Wins
Long-form video — from 30 seconds up to several minutes — excels at depth and persuasion. It’s especially powerful for Boston’s major sectors such as healthcare, higher education, financial services, and B2B technology.
Long-form is ideal when you need to:
- Explain complex offerings.
- Tell emotional patient, student, or customer stories.
- Support fundraising, recruitment, or thought leadership.
- Increase conversions on landing pages or in sales presentations.
“Long-form gives you room to breathe. It lets emotion and detail take the lead.” — Sean Owen, CEO, Granite River Studios
Combining Both for Maximum Impact
The most effective strategy is to plan short-form and long-form video content together. From one production day, you might produce:
- A flagship brand film.
- A 30- or 60-second TV/CTV spot.
- Multiple short-form hooks and cutdowns.
- Vertical pieces for social platforms.
- Additional clips for recruitment or internal use.
When it comes to the debate of short-form vs. long form video… Short-form introduces your brand. Long-form deepens the relationship.
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