In recent years, the rise of mobile devices and social media platforms has led to a shift in the way that we consume video content. With most social media usage happening on mobile, the popularity of vertical video has skyrocketed, and many social media platforms now support this format. Let’s explore why this format is important for your marketing!
Vertical video is more natural for mobile devices. Given that over 60% of social media users access these platforms on their mobile devices, it makes sense to use a format that is optimized for this screen size. By using this format, you can take advantage of the full-screen real estate on mobile devices, providing a more immersive viewing experience for your audience.
Vertical video has been shown to increase engagement. A study by Snapchat found that vertical video ads were viewed in their entirety nine times more frequently than horizontal video ads. This is because the format takes up the full screen on mobile devices, making it more visually appealing and attention-grabbing. You will increase the likelihood that your audience will watch your video content from start to finish.
It is also more shareable. When users share video content on social media, they want to ensure that it is easily viewable by their friends and followers. By using this format, you are creating content that is optimized for sharing on social media platforms. This can help your content to reach a wider audience, and potentially go viral.
Finally, vertical video is becoming increasingly popular on social media platforms. Facebook, Instagram, Snapchat, Twitter, and TikTok have all added support for vertical video, and it is quickly becoming the preferred format for video content on these platforms. By using vertical video in your social media marketing, you can ensure that your content is optimized for the platforms that your audience is using.
By incorporating vertical video into your social media marketing strategy, you can create content that is more visually appealing and engaging for your audience, and increase the likelihood that your content will be shared and viewed by a wider audience. Whether you have existing footage that you want to turn vertical, or you want to schedule a shoot, our team is here to hel