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How Long Should a Social Media Video Be?

Video content is essential for any marketing campaign, whether to optimize algorithm performance or to capture more viewers. But what is the ideal length for a social media video?

Video lengths can vary greatly across platforms, from a few seconds to several hours. Finding the perfect duration can be challenging, but there is a sweet spot that maximizes engagement.

Continue reading to discover the optimal video lengths for popular social networks.

Instagram Video: 1 Minute

  • Combined main feed videos and IGTV into Instagram Video.
  • Maximum length on the grid is 1 minute, but videos up to 15 minutes can be viewed by clicking through.
  • Verified accounts can upload videos up to 60 minutes from the desktop app.
  • Ideal length: 1 minute, with a recommendation to keep it between 2-5 minutes for longer content.

Instagram Stories: 15 Seconds

  • Stories comprise 72.6% of the app’s total ad reach.
  • Each slide is a maximum of 15 seconds.
  • Use up to 7 slides, with a call-to-action on each.
  • Both Stories and Videos can be cross-posted to Facebook.

Instagram Reels: 15-60 Seconds

  • Instagram’s answer to TikTok, tailored for viral content.
  • Choose a runtime of 15, 30, 45, or 60 seconds.
  • Key to success: Grab viewers’ attention in the first few seconds.

Best Facebook Video Length: Less Than 1 Minute

  • Maximum video length is 240 minutes, but shorter is better.
  • Ideal for viral content: Less than 1 minute.
  • Stories should be under 20 seconds.
  • Longer videos (3+ minutes) are suitable for web series, developing stories, and live streaming, and qualify for in-stream ads.
  • Always upload videos directly for better algorithm performance.

Best YouTube Video Length: 2 Minutes

YouTube is the leading platform for video content, with videos of all lengths available. Verified accounts can upload videos up to 12 hours or longer if under 128 GB.

  • Monetization: Aim for 10 minutes or more to qualify for YouTube ads, ideal for longer vlogs.
  • Viral Attention: Stick to around 2 minutes to cater to shorter attention spans.

LHarnessing the power of video is essential in today’s digital landscape. Clear audio and visuals, along with accurate captions, ensure accessibility and engagement. By creating concise and compelling content tailored to each platform, you can effectively capture and retain your audience’s attention. Partner with Granite River Studios today!

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